7 Reasons Corporate Photographer is an Essential Part of Your Business Branding
Photography is an art, like painting. You need it to build your business brand identity.
It’s no secret that photography is an art. But you probably knew that already. The question is when it comes to images and your business brand, how do you know where to start? What will make the best impression for your business? Do you go for original “stock” photos or high-quality images created by a professional photographer?
During this era people nowadays, our albums is filled with a lot of photos. We take it with our cameras.
But is it convenient to be the image of your business?
Your business is like the books, the cover is important for the first impression.
According to Venn gage 41% of original graphics performed best type of content through 2021 on contrary 41% of worst performance photos used during 2021 was stock photos.
Here are 7 reasons why you should hire a professional photographer for your business.
Whether your business is products or services. You will need a professional photographer to create your brand’s identity.
1.Photos are Content Marketing
In order to develop connection with your users can help you to increase your conversation rate. There are a lot of marketing ways to do so. However, there is a very simple way and less in the cost and very effective which is humanization of your website.
Basically, by displaying your team behind the business. You can increase your Potienial clients their trust and Engagment.
Adding your team corporate photos will make your company seems warm and friendly and will create personal connection with the Potential clients.
2. Professional Photos Increase Credibility and Authority of Your Business
Usually, people would like to know who they’ll meet and dealing with especially if you will build long term plan with the vendor. Showing your team photos will tell the people that they are real people behind the company not some fake photos.
Using authentic photos will help your audience to feel secure to deal with your company.
Photos Create Trust:
All people want to see photos when they go to buy something online because photos give them confidence about what they are going to buy online or not. Whether you are selling products or services, customers would like to know about people behind these products or services before purchasing them at all times. In addition, adding photos on our website helps us build trust with our customers because it allows them to see our employees that make up our team working hard for their satisfaction every day! It also allows us to show off some of our work so that they can see how much effort we put into.
Here is an example of leading companies with corporate team photos like Mailchimp
3. Optimized Photos Can Help Your Website With SEO
Google algorithms are smart enough to track the stock images, if you want to enhance your
SEO performance, it is importance to add for your photos file name, captions, allot text, and
title texts. Also, ensure your images are responsive and loads quickly to gain your site authority.
These tactics will help your website and content more likely to get your clients attention and Engagement with the audience.
4. You Can Use It in Your Personal Branding Assets
If you are well known in the market or working on your own business branding, you will need to create your own personality online. Nothing is more important than building good first impression and professional.
You are your own brand. It will show case your beliefs and your connection with your audience.
Your corporate personal photos will help you build strong digital image among your audience.
If you are Entrepreneur, CEO, author, consultant, blogger, or expert and expert at any field. You should start thinking now how to get your personal photos.
5. No More Stock Photos
Nielsen group discovered that the users ignore the stock photography, on other hand they
interact with real photos. Especially, if the photos aren’t for real people. People seek to see the real people behind the company. And stock images won’t show the people the reality.
Images play an important role for whatever your business is.
Treat your photos as web content. It is better to add authentic content to be more visible with google algorithms.
6. You Can Use It in Your PR Materials.
If you are active person with the media, you will need couple of headshots to be published with your press kit, press releases, any media announcement.
It will be great asset for your marketing and communications it will help your team to better media coverage, delivering the right message, and also will have great value on your brand.
You decide whether you can take the magazine cover photo or low coverage clippings among the media.
7. Show Your Business is More Than Photos 
We all heard the saying “you are not just a photo” your business is more than just a photo. Your personal brand is more than a photo. Your effort behind your company is more than just a photo. So, make it count. And create now your convenient photos for your business.
- Show Your Clients Your Professionalism
Show your clients that you are serious about what you do by showing them some of your work. This is a great way to show off the quality of your work and the level of professionalism you have in the industry.
- Showcase Your Portfolio
A portfolio is a collection of samples that showcase an artist’s or designer’s best work and most representative pieces. It can be as simple as a list of projects or as complex as an entire website devoted to showcasing past work and new projects alike. It could be both if you have the time and resources!
Your personal brand is more than just a photo. Your effort behind your company is more than just a photo. So, make it count. And create now your convenient photos for your business.
For the last 5 years EGH Studio has been coming up with the best corporate photographer in Egypt., while being creative and high customization, we have always respected the client’s needs and wishes. If you are looking for a corporate style photography or photo editor, check from this link one of our photoshoots from this link and book your photo shoot now then here are our 7 Reasons why you mean EGH studio as your business Corporate Photographer.